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SERIE R LIMITADA RETROSPECTIVO

Serie R Limitada® Retrospectivo is best described as a new release of epic proportions. It is at once Cigar Master Ernesto Perez-Carrillo's contemplation of the past five years of his storied career, as it is the final chapter in the critically-acclaimed series.

Serie R Limitada Retrospectivo offers cigar connoisseurs a selection of ten natural and ten Maduro Serie R Limitada cigars from each of the brand's vintage years: 2002 through 2006. Presented in a custom-designed, handcrafted humidor that marks the most exquisite to date, the rarefied offering will only be sold through select tobacconists. Humidors will be sequentially numbered and will be unveiled at retail in late November. Just 250 humidors will be made available, each will protect 100 cigars and will be offered at $2,500 apiece.

Cigar Master Ernesto Perez-Carrillo comments, "Within every Serie R Limitada Retrospectivo humidor, there is a history lesson, for this collection offers a glimpse into the popular trends of past five years of the premium cigar category. As was the case with previous releases of Serie R Limitada, we anticipate that the lion's share of humidors will be sold before they even reach fine tobacco retail shops. It is highly likely that the scarcity of these cigars will turn them into instant collectors' items."

The retrospective collection is the only way that consumers can acquire the final coveted Serie R Limitada cigars from each release. Serie R Especiale 2002 (7" x 58) which has not been previously made available by Ernesto will be featured alongside Serie R Figurado 2003 (6 ½" x 54), along with the figurado expressions from 2004 (7 ¼" x 60) and 2005 (7 ¾" x 62). These frontmarks will be cradled next to last year's Serie R Figurado Gigante (7 ¾" x 63).

Ecuadoran Sumatra graces the natural variety, while the Maduro version of Serie R Limitada cigars is wrapped in Connecticut Broadleaf. A signature blend of Nicaraguan and Dominican tobacco is bound with Nicaraguan leaf to deliver a bold taste experience that has become synonymous with Ernesto Perez-Carrillo's cigars.

About General Cigar General Cigar Co., Inc., a subsidiary of Swedish Match, manufactures and markets handcrafted cigars for the premium market. Passionate about delivering cigars of the finest quality, General Cigar produces Macanudo®, Partagas®, Cohiba®, Punch®, Excalibur®, Hoyo de Monterrey®, La Gloria Cubana® and several other industry-leading brands, which are sold through tobacconists nationwide. In addition, the company grows its own proprietary Connecticut Shade wrapper tobacco, as well as natural and candela wrapper in the Dominican Republic. General Cigar also operates Club Macanudo®, a cigar bar in New York City. For more information, please visit www.cigarworld.com

®Serie R Limitada, Macanudo, Partagas, Cohiba, Punch, Excalibur, Hoyo de Monterrey, La Gloria Cubana and Club Macanudo are registered trademarks of General Cigar Co., Inc.

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